Caroline Criado-Perez is a Brazilian-born British feminist activist and journalist. In November 2012, with Catherine Smith, she founded the website Women's Room which campaigns for stronger representation of women in the British media. Her social media campaign led in 2013 to a decision by the Bank of England to have the image of Jane Austen appear on the £10 note by 2017. This campaign was triggered by the decision of the Bank of England to replace the image of Elizabeth Fry with Winston Churchill on the £5 note, which meant that no women featured on British bank notes apart from the Queen.
The campaign, while successful in forcing the Bank to reverse its decision, led to sustained harassment on Twitter of Criado-Perez and other women. Twitter announced plans to improve its complaint procedures as a result. Her recent book Do It Like A Woman relates the stories of individual and collectives of women who are each changing the world in their own particular contexts. Amongst others, it features her own mother who works as a nurse for Médicins Sans Frontières, the women who scaled the London Shard for Greenpeace and the Afghan women who write Landays.